With the passage of time, there has been continuous development in the world of solar energy, nuclear power, smart grid, electric vehicles, rail transportation, aerospace, aviation, and navigation. Therefore, this trend has increased requirements for power equipment performance. These days, the first generation of silicon materials is about to hit the theoretical limit that was originally determined. The third generation features a wider bandwidth, electron saturation, and thermal conductivity. In this article, we are going to talk about a new type of material called silicon carbide ceramics. And we will specifically discuss the applications of silicon carbide ceramics in different industries. Read on to find out more.

As far as potential is concerned, silicon carbide ceramic is the most mature choice. As a matter of fact, many of its indicators are much better than silicon. For example, it has a 300% higher bandwidth. Apart from this, the theoretical operational temperature of this material is 600 Celsius. Now, let’s talk about the different uses of this material.

Electric Vehicles

Since these modules can have a sustainable, intelligent, low carbon, and green development, we can say that the advantages of this material are primarily reflected in the following three aspects.

1. Simplification of the power supply Network and boosting the frequency

2. Increasing the temperature and reducing losses

3. Improving efficiency and reducing the volume

As far as power conversion is concerned, components made of silicon carbide cal can help improve performance. In electric models, the active load-bearing component is the electric motor. These motors have different rotational speeds. Therefore, these motors require repeated acceleration and acceleration during the process of driving. Therefore, the working condition is more complex compared to the speed regulating system.

Transmission Systems

If you have a silicon-based device, your best choice is are switch made from silicon carbide. This is because this material has an extremely low resistance. Therefore, it is an ideal choice for applications where high frequency and temperature are involved.

The thing is that this material can reduce the loss of power by up to five hundred percent. Moreover, it is possible to reduce weight and size by over 40%. Therefore, it can help have a positive impact on the grid configuration and adjustment of energy strategy.

Solar Energy Field

If you are looking for advice that can be used in solar inverters, silicon carbide is an ideal choice. It comes with a small size, reduced costs, and much higher efficiency. Typically, the conversion efficiency of these inverters is around 96%. But if silicon carbide is used, it is possible to increase the efficiency to 97.5%. In other words, these devices can help produce power losses by 25%. Apart from this, these inverters can help boost conversion efficiency significantly.

LED Lighting

These days, the popularity of LED devices that use silicon carbide is on the rise. The thing is that these LEDs are much brighter and can reduce the cost by up to 50%. They are 200% brighter than other types of lights.

Similarly, they have 10 times more thermal conductivity. In routine life, you can apply this type of lighting for different types of environments, such as color display devices, information screens, indoor lighting, and signal lights. The thing is that they can help reduce pollution and cost.

Making the Most of Your Year By Christy Geiger, Business and Life Strategy CoachDo you find yourself amazed at how quickly the months pass? Do you find yourself in a small panic over all you know you

Making the Most of Your Year
By Christy Geiger,Guest Posting Business and Life Strategy Coach

Do you find yourself amazed at how quickly the months pass? Do you find yourself in a small panic over all you know you have to do and how little you feel you are actually accomplishing? Join the crowd! We live in a busy world where our time, priorities and energy are constantly challenged. The reality is that there is simply not time for everything and we don’t have enough energy to complete everything. Bummer, I know! If only God had created the world with 8 days in a week or 30 hours in a day…. sounds good? Maybe, but really we would just quickly absorb that time too and be in the same spot.

What do we do? There are 5 simple steps to create greater success by managing our time and getting things done in business and life that are important.
1.EVALUATE. What do I really want? Where am I headed? What am I doing now?
2.GET REAL. What is really important that will impact and support your long term goals the best? What is not important? What is distracting me? What is not really supporting my long term goal?
3.PLAN. What do I need to do to accomplish my goal? What are the KEY action steps? How will I do this? What schedule or strategy will keep me focused?
4.FOCUS. Who do you need to be and what structures do you need to have to accomplish this (mindset, attitude, accountability)?
5.MONITOR/EVALUATE. Am I doing little, unimportant things? Am I procrastinating? What is working/ what is not? How could I streamline what I am doing?

What happens with good intentions and goals…
Plans begin as ideas in our head; we desire to have or do something. The key to the success of the idea is a plan. You know the saying, “If you fail to plan, you plan to fail.” Sometime our ideas will make it to paper in the form of a SMART goal and sometime not. If we do write a goal people sometimes we will create some action steps, but rarely do they take the time to thoroughly think through what actions are actually needed at each stage to accomplish the goal completely. Sometimes people will start planning and get overwhelmed at how much work it will actually take or get overwhelmed with the process and give up. Often our goals remain our dreams because we fail to carve out time to make them reality. A management tip is to create a plan from start to finish. With this plan, decide if you have the time, energy, resources and desire to bring it to completion. Next, estimate HOW LONG each task will actually take. It is common to underestimate how much time each step will take and therefore it never gets done. Remember, if you are going to add something to your schedule, you must also plan to say “No!” to something else to make time to accomplish your goal.

Step 1: EVALUATE…
To create an effective plan, begin with a careful evaluation. Most people are constantly evaluating their present state without much problem. We are constantly assessing, “What do I really want right now?” We look at things around us and talk about what we would like to be different in our life. We talk about our goals, New Year’s Resolutions, current intentions, etc. We often state them as fact and sincerely intend to accomplish those in our life. We see how they would make a positive difference and desire for them to happen. There is a small percentage of people who also evaluate the questions, “Where am I headed?” and “What will it take for me to get there?” Evaluation is a tool that allows you to anchor where you are now, determine where you want to go and create markers along the way to ensure you stay on course. Without a longer term vision, we tend to react to current situations, “I need to make more money, I need to lose weight, I need to get this business off the ground, etc.” This leads to wandering through life without focus or purpose. Evaluate the present and then also evaluate the future and what it would take to get there.

Step 2: GET REAL…
Then, get real. Does this fit in with where you are headed with your long term goals in your life? What is doing this going to get you? What is the cost (consider time, money, energy, emotional, etc.) Are you willing to pay it? If you do really want this, what is going to be important that you do? What is distracting you from making this happen?
Identify Key Result Items:
•Write exactly where you are headed and what this is going to get you.
•Identify what you will have to do and write that down.
•Identify what you will have to say “no” to and commit to 3 things you will have to stop to make this happen. Identify what this will “cost” and write down how you will “pay” for it. (This is not just financial, it may be something intangible like – COST: time with the family, PAYMENT: work later during week, but home Friday for dinner and family day all Saturday.)
•Identify 5 main distractions and how you can eliminate those.

Step 3: PLAN…
Next, plan what it will take to make this happen. You already have some Key Result Items from your Get Real Exercise. Take those and add to the list other ideas of what you know you will need to do to accomplish your goal. What are specific action steps you will need to take? Stop a minute and in your mind focus on your long term goal. See it in full and complete form. What is there? What are you doing? What do you notice about yourself and your actions? Now, in your mind walk backwards what did you do to get there? For example, if part of my long term goal is to have a thriving independent business, I may visualize myself in an office with the flexibility to be remote. Part of what I would need to do is establish an office, design portable systems, have a virtual assistant, have tools and resources for office work, etc. This becomes one Key Result Area: A functional Office. Then I walk backwards and plan steps I would have taken to create this functional office. Put dates on each broken-down action step and estimate what it will take to make each step happen (time, cost, etc.). Allocate completion targets accordingly.

Step 4: FOCUS…
Now that you have your plan flushed out and in place, who do you need to be to accomplish this? Going back to your vision of your completed goal, what mindset and attitude did you have throughout the project? How did you do this? What schedule or strategy kept you focused? What systems of accountability did you have in place? What kept you on track and focused? One of the most common errors people make is IF they get their plan complete, they begin work and get caught up in the rush of life again and start reacting and forget about their plan. When you created your plan you were looking at the big picture. When you are working in the trenches of life, you are limited to see what is in front of you, unless you stick to the plan. There is nothing wrong with evaluating and refining your plan as you go, but only when you are looking at it in perspective of the whole picture and not the short term moment. The story is told about the caravan crossing the Sahara desert. The desert was barren and large. Many parties got lost crossing the great plains as they could not see their destination over the horizon. A team went in and put in markers for travelers to focus on as they crossed so they would use each marker as a point of reference until they could see the city. This allows many parties to cross the treacherous desert in the most direct and efficient path. This is your plan. Plan it well, establish milestones to focus on, trust them and stay the course!

Step 5: Monitor…
Step back occasionally and evaluate what you are doing. Go back to step one. How are you doing? What is working what is not? Are you on track or off course? Make adjustments to get on track, re-design what is not working to new solutions and refine the plan in area that would increase efficiency or results toward your goal. Keep your long-term goal in mind and check to make sure your short term goals are supporting the long term goals. Notice your behavior. Accomplishing big goals is hard work. Plan first and keep your eyes on the pre-set short term goal that position you to reach your bigger vision.

Bottom line…
None of these strategies are rocket science. The challenge is to maintain the discipline, focus and clarity to implement these basic strategies. Evaluate your long term goal, be realistic, plan, set structures for focus and have check points to monitor. Invest your time in your plan and maintain the course once it is set. If you are serious about these goals, take action today. Insure your success by developing an accountably system for yourself. Hire a coach as your strategic partner to run with you. Find a buddy in a similar situation. Whatever it is, build environments to support your vision. Take the time to plan and design structures for success and you will see a difference! Here’s to you and your success! Have fun!

With the emergence of the Internet and social media platforms with the audience of thousands and thousands of people, the concept of crowd marketing is seemingly a better marketing solution for a lot of companies.

What is Crowd Marketing?

A popular marketing technique in which a business connects to an influencer, who is in direct contact with the target market of the product that the business is marketing. The proliferation of social media networks including the Facebook, YouTube, Twitter, Google+ and many other, crowd marketing has gained increased popularity among marketers as being a cheap, effective and the easiest way to reach target consumer. Unlike many other marketing strategies, the target market reach of can be monitored in terms of measurable indicators such as likes, shares, reviews, retweets, feedbacks etc. In essence, crowd marketing techniques are focused on increasing website traffic, lifting search engine rank and strengthening the brand position. The main difference between techniques like Social Media Marketing (SMM), Search Engine Optimization (SEO) and the crowded marketing technique is that the later technique directly approaches to target consumers rather than focusing on the general public. One of the good examples of crowd marketing may be the celebrity endorsement technique. In this technique, a business identifies celebrities that already have a large fan base among the target market niche of the business; the business pays the celebrity to endorse its product among its target consumers. It is an effective way because people tend to be influenced by celebrities, their lifestyles and what they recommend. Such marketing technique is also used to approach the target market directly as long as the influencing celebrity personality, as well as his fan base among the target market population, are properly selected.

Crowd Marketing Techniques

The most popular techniques most recently rely on the social media platform and utilize the power of content marketing to enhance target market reach. Since social media has become an integral part of people’s lives, one of the most effective platforms is Facebook, which has over 1,500 million active users. Targeting Facebook as a platform to reach the target market has been popular these days. The technique is straightforward -leveraging content marketing method to attract the target market population among Facebook users. In this method, the business creates a compelling content, mostly product or brand-related videos, and finds an effective way to publish it over the Facebook that will ensure most return on investment. Usually, celebrity pages, celebrity accounts where many people keep their attention and the paid advertisement that is boosted by the Facebook to help reach increased customer base are utilized as crowd marketing technique over the Facebook. The number of likes, shares, and comments can be used as a measure of the success of the campaign. The most effective way to reach target market is to utilize the key influence of the business niche. Identifying target consumers, their behaviors and whom or what they follow can make the difference. If the key influencer of the target audience can be identified and can be used to endorse the product or brand, the success of convincing the audience about the reliability and superiority of the business goes higher.

The Power of Social Media

Another effective technique that warrants success is to use tools that help the business with key insights of the marketing as related to social and content marketing wings of crowd marketing. For example, few web applications help the business identify the target audience of a product, their key influencer, their position and location within web domain and provides with the best crowd marketing strategy starting from content recommendation to target markets locating. These tools make implementation of your marketing strategies easier and more effective.

The Lego Group, children’s toy builder company, has been leveraging the concept of crowd marketing since the 90′s; it has used the Internet effectively to transform website traffic into effective customers and revenues. The key idea to engage target customers from around the world is novel and simple – it asks toy builders and idea-makers to share their ideas about new toys. These ideas are published on the website and are open to million enthusiastic audiences. Any builder can upload his unique design built out of the combination of thousands of different block pieces. The models are placed to audiences for marking and the models that get highest marks are chosen for the award. Moreover, the company uses fans’ ideas and models to build its toys from. Recently, it has created builds from the theme of the movie “Star Wars” and “Lord of the Rings”, which are the most popular builds from the company for years. The company has been adopting social media-based marketing campaign to increase its audience reach and enhance revenues. Last year, the company has earned about $4 trillion in revenue, most of which can be attributed to the crowd marketing strategy. Crowd marketing has also enabled it to become a global brand. The success of the company may be set as an example for all businesses who wish to adopt crowd marketing strategies.