Magnetic tapes were used to store archive material in environmentally clean and physically secure facilities before the emergence of cloud service providers

When we talk about 2022,Guest Posting we usually talk about metaverse, NFTs and an online world. Everything available offline has to be available online too. Before going to a new cafe, we check the photos and reviews online. Before buying something at the local market, we check the price online. Hence, it’s safe to say that most offline markets are available online. And that’s the reason even data is stored in clouds and drives these days than floppies or files.

Magnetic tapes were used to store archive material in environmentally clean and physically secure facilities before the emergence of cloud service providers, such as those provided by firms like Iron Mountain. Organizations began to store archived data on rotating hard drives, fibre optic storage, and solid-state discs as time went on. The cost of data storage is a major concern for IT managers. The good news is that developments in storage technology, mainly offered by cloud-based data archiving firms and collocation-based archiving providers, have helped lower that cost.

But when such crucial data is stored online, there’s a high chance of data theft or data corruption. With no backup, the chances of loss in a business multiply. Most businesses prefer using online data archiving services to avoid such losses. If you’re someone who owns a business and you have come across such a problem, this blog has answers to all your questions. But before we get to that, let’s know all the terms associated with your problem!

The Advantages of Data Archiving
Cost savings
Data is usually stored on low-performance, high-capacity media, with cheaper maintenance and operation expenses.
Improved backup and restore speeds
Archiving eliminates backup data, lowering its size and preventing superfluous files from being restored.
Data loss prevention
Data loss is prevented via archiving, which inhibits the capacity to edit data.
Enhanced security
Archiving documents prevents them from being circulated, reducing the risk of a cyberattack or malware infection.
Built-in procedures for regulatory compliance ensure that records are retained for the right amount of time, and indexing makes data more accessible.
What is the Process of Data Storage?
All data storage methods are other computers to which you have access to save vital files.

Traditional Storage Methodologies
Traditional storage is often used as a cloud backup strategy. Normally, it can only be accessed while signed onto the Internet connection where it is stored for security reasons. It would seem like a distinct area network on your computer, and you might notice an e, f, or g disc. You can add more discs if customers require more storage. As needed, the CDs can be removed, replaced, and copied.

Some of the key advantages of traditional storage methods are-

Affordability

Data access time is reduced.

Scalability

Based on a server (Hyper-Convergence)
Data is kept in individual servers at a data centre, usually on your corporate site, in server-based or hyper-convergence storage. Businesses with financial means can benefit from their speed and in-house control. You have access to different servers with hyper-convergence, and your data is striped across them.

Large racks of computer drives are linked together to provide secure storage for digital files with server-based or hyper-convergence storage.

Storage in the Cloud
Cloud storage is distance computing that allows you to view your data from anywhere at any time. The concept of cloud computing was first described in 1969 as an “intergalactic computer network” and has made significant advancements since then.

Some advantages of Cloud storage are Flexibility, disaster recovery, automatic software updates, enhanced collaboration, and a “pay-as-you-go” economic pricing structure.

Cloud computing is the technique of connecting to a huge server located across the country or possibly the globe over the internet and saving, deleting, or copying files.

Every method of data storage has a physical component that keeps your contents safe, secure, and out of the hands of unknown third parties.

While some solutions are more secure than others, most businesses benefit from a mix of different file storage options.

It refers to a physical data alternative, such as storing data on a local server or hard disc.

Then, back it up to online or cloud storage for increased security.

A Data Lifecycle exists in every business.
Storage is only one piece of the jigsaw when managing your company’s data. The Data Lifecycle Management (DLM) cycle, which includes collection, access, consumption, storage, transfer, and deletion or purging, is a good approach to represent the ecosystem it belongs to. Automating the data cleansing process can help you save money on CRM and increase the quality of your backup data.

Cloud data, like on-premise data, must pass through each of these steps. Many of the same concerns exist with physical data storage, such as integrity, quality, and security.

While physical padlocks and security measures can be used to prohibit on-premise data storage, digital versions can be used to prevent cloud data storage.

You can keep your cloud data safe by doing the following:
Choosing a trusted cloud data storage company that offers data encryption is essential.
Using two-factor authentication to access cloud data is a good idea.
Limiting user access and eliminating it when it’s no longer needed
Password changes must be enforced regularly.
Creating clear documentation and providing team members with security training
Cloud data storage tends to be less expensive per gigabyte than on-premise storage at lower data volumes because there is no hardware to buy. However, long-term running expenses, especially as data storage grows, can make it a not-so-insignificant line of your budget report.
You can execute an initial clean up before backing up, schedule frequent data clean ups, and pay attention to the last stage of the DLM cycle: deletion or purging to keep costs down and best adhere to data protection standards.

It’s critical to understand where a customer’s data is stored when they request that it be removed. It gets easier if you have all of your client data in sync with a solution like Operations Hub.

It takes a lot to build a business, and hence one must do everything in their capacity to make sure that it progresses and doesn’t fall. The above mentioned are ways to help businesses learn the different types of storage options available and choose the best one that suits them. Not only this, but we’ve also mentioned ways that businesses can use to protect their data. We hope that this blog solves all your queries related to the storage and protection of data.

Making the Most of Your Year By Christy Geiger, Business and Life Strategy CoachDo you find yourself amazed at how quickly the months pass? Do you find yourself in a small panic over all you know you

Making the Most of Your Year
By Christy Geiger,Guest Posting Business and Life Strategy Coach

Do you find yourself amazed at how quickly the months pass? Do you find yourself in a small panic over all you know you have to do and how little you feel you are actually accomplishing? Join the crowd! We live in a busy world where our time, priorities and energy are constantly challenged. The reality is that there is simply not time for everything and we don’t have enough energy to complete everything. Bummer, I know! If only God had created the world with 8 days in a week or 30 hours in a day…. sounds good? Maybe, but really we would just quickly absorb that time too and be in the same spot.

What do we do? There are 5 simple steps to create greater success by managing our time and getting things done in business and life that are important.
1.EVALUATE. What do I really want? Where am I headed? What am I doing now?
2.GET REAL. What is really important that will impact and support your long term goals the best? What is not important? What is distracting me? What is not really supporting my long term goal?
3.PLAN. What do I need to do to accomplish my goal? What are the KEY action steps? How will I do this? What schedule or strategy will keep me focused?
4.FOCUS. Who do you need to be and what structures do you need to have to accomplish this (mindset, attitude, accountability)?
5.MONITOR/EVALUATE. Am I doing little, unimportant things? Am I procrastinating? What is working/ what is not? How could I streamline what I am doing?

What happens with good intentions and goals…
Plans begin as ideas in our head; we desire to have or do something. The key to the success of the idea is a plan. You know the saying, “If you fail to plan, you plan to fail.” Sometime our ideas will make it to paper in the form of a SMART goal and sometime not. If we do write a goal people sometimes we will create some action steps, but rarely do they take the time to thoroughly think through what actions are actually needed at each stage to accomplish the goal completely. Sometimes people will start planning and get overwhelmed at how much work it will actually take or get overwhelmed with the process and give up. Often our goals remain our dreams because we fail to carve out time to make them reality. A management tip is to create a plan from start to finish. With this plan, decide if you have the time, energy, resources and desire to bring it to completion. Next, estimate HOW LONG each task will actually take. It is common to underestimate how much time each step will take and therefore it never gets done. Remember, if you are going to add something to your schedule, you must also plan to say “No!” to something else to make time to accomplish your goal.

Step 1: EVALUATE…
To create an effective plan, begin with a careful evaluation. Most people are constantly evaluating their present state without much problem. We are constantly assessing, “What do I really want right now?” We look at things around us and talk about what we would like to be different in our life. We talk about our goals, New Year’s Resolutions, current intentions, etc. We often state them as fact and sincerely intend to accomplish those in our life. We see how they would make a positive difference and desire for them to happen. There is a small percentage of people who also evaluate the questions, “Where am I headed?” and “What will it take for me to get there?” Evaluation is a tool that allows you to anchor where you are now, determine where you want to go and create markers along the way to ensure you stay on course. Without a longer term vision, we tend to react to current situations, “I need to make more money, I need to lose weight, I need to get this business off the ground, etc.” This leads to wandering through life without focus or purpose. Evaluate the present and then also evaluate the future and what it would take to get there.

Step 2: GET REAL…
Then, get real. Does this fit in with where you are headed with your long term goals in your life? What is doing this going to get you? What is the cost (consider time, money, energy, emotional, etc.) Are you willing to pay it? If you do really want this, what is going to be important that you do? What is distracting you from making this happen?
Identify Key Result Items:
•Write exactly where you are headed and what this is going to get you.
•Identify what you will have to do and write that down.
•Identify what you will have to say “no” to and commit to 3 things you will have to stop to make this happen. Identify what this will “cost” and write down how you will “pay” for it. (This is not just financial, it may be something intangible like – COST: time with the family, PAYMENT: work later during week, but home Friday for dinner and family day all Saturday.)
•Identify 5 main distractions and how you can eliminate those.

Step 3: PLAN…
Next, plan what it will take to make this happen. You already have some Key Result Items from your Get Real Exercise. Take those and add to the list other ideas of what you know you will need to do to accomplish your goal. What are specific action steps you will need to take? Stop a minute and in your mind focus on your long term goal. See it in full and complete form. What is there? What are you doing? What do you notice about yourself and your actions? Now, in your mind walk backwards what did you do to get there? For example, if part of my long term goal is to have a thriving independent business, I may visualize myself in an office with the flexibility to be remote. Part of what I would need to do is establish an office, design portable systems, have a virtual assistant, have tools and resources for office work, etc. This becomes one Key Result Area: A functional Office. Then I walk backwards and plan steps I would have taken to create this functional office. Put dates on each broken-down action step and estimate what it will take to make each step happen (time, cost, etc.). Allocate completion targets accordingly.

Step 4: FOCUS…
Now that you have your plan flushed out and in place, who do you need to be to accomplish this? Going back to your vision of your completed goal, what mindset and attitude did you have throughout the project? How did you do this? What schedule or strategy kept you focused? What systems of accountability did you have in place? What kept you on track and focused? One of the most common errors people make is IF they get their plan complete, they begin work and get caught up in the rush of life again and start reacting and forget about their plan. When you created your plan you were looking at the big picture. When you are working in the trenches of life, you are limited to see what is in front of you, unless you stick to the plan. There is nothing wrong with evaluating and refining your plan as you go, but only when you are looking at it in perspective of the whole picture and not the short term moment. The story is told about the caravan crossing the Sahara desert. The desert was barren and large. Many parties got lost crossing the great plains as they could not see their destination over the horizon. A team went in and put in markers for travelers to focus on as they crossed so they would use each marker as a point of reference until they could see the city. This allows many parties to cross the treacherous desert in the most direct and efficient path. This is your plan. Plan it well, establish milestones to focus on, trust them and stay the course!

Step 5: Monitor…
Step back occasionally and evaluate what you are doing. Go back to step one. How are you doing? What is working what is not? Are you on track or off course? Make adjustments to get on track, re-design what is not working to new solutions and refine the plan in area that would increase efficiency or results toward your goal. Keep your long-term goal in mind and check to make sure your short term goals are supporting the long term goals. Notice your behavior. Accomplishing big goals is hard work. Plan first and keep your eyes on the pre-set short term goal that position you to reach your bigger vision.

Bottom line…
None of these strategies are rocket science. The challenge is to maintain the discipline, focus and clarity to implement these basic strategies. Evaluate your long term goal, be realistic, plan, set structures for focus and have check points to monitor. Invest your time in your plan and maintain the course once it is set. If you are serious about these goals, take action today. Insure your success by developing an accountably system for yourself. Hire a coach as your strategic partner to run with you. Find a buddy in a similar situation. Whatever it is, build environments to support your vision. Take the time to plan and design structures for success and you will see a difference! Here’s to you and your success! Have fun!

Planning for the Future, Planning for the Now, Planning for Success – what planning can do for you and your business and what NOT planning can do for you and your business.

As business executives and business owners,Guest Posting planning is a natural part of our business lives. We plan for product rollouts, employee growth, revenues, and more, but we don’t necessarily look at planning as a process.

The value of planning isn’t just about the result, The Plan, at the end of the day. Planning is about the process, the act of thinking about your company, and your goals, and how you’re going to get there. There isn’t a right way or a wrong way to plan, but there are better ways than others to think about planning.

What’s involved in a plan, then?

A plan considers your goals for your company and the actions you’ll carry out to reach those goals. While you want to make sure those goals are realistic (are you really going to roll out two new products next year, or can you really go from revenues of $1 million to $3 million in one year?), at the same time, you never know what you could achieve with a plan. You may be successful without one, but you may never know what other possibilities there were beyond your current success without a plan.

Part of the value in planning is that it shows you how you are successful. Often companies are very successful, but they can’t really tell you why. And while we don’t want to take away the magic by analyzing away, we can learn to clarify who we are that makes us successful and build that into the plan.

So, you have a plan. Now what?

Does it sit on your shelf in your office, never to be looked at again? Absolutely not. Your plan is a living document and needs constant attention. This means that you need to look at it often (monthly at least) to determine if you are on track to meet your goals. If you find you’re not on track, that’s okay. The goal of the plan is not to have something etched in stone, but something that develops as your company does.

What happens if a new opportunity arises that you didn’t plan for, didn’t take into account? If you use the plan you developed as the yardstick to measure the current opportunity, you might determine that even though it’s a great opportunity, you as a company (or as an individual) may not be ready at this time. Using the existing plan helps us make the critical judgments all executives need to make as conditions change.

A word of caution about changing the plan.

Usually the problem with changing the plan is not the changes themselves; it’s that we make changes without considering the current plan and the assessment that goes with it. We plan, we create goals and actions to meet those goals, and we take into consideration the business and the individuals as part of that plan. If we change the plan, then we could go off course from our original plan without any thought or assessment of this new opportunity against our original goals. Does this new opportunity get us where we want to be, or does it change our direction? If we change direction, is that a good thing or bad? Do we have the resources to implement this new change? What do we need to shift around, and how does this new opportunity impact other parts of the original plan (training/staffing issues, for example).

What we most often do is simply jump into this new area without the careful consideration we gave the original plan. So we haven’t thought of the what if’s and how to’s. We don’t consider the implications to other parts of the plan and organization. A change in one part always affects some other part. We can’t simply decide to change something and incorporate the change into the plan.

You’ll find that as you review your plan (monthly at least, remember?), assess, make changes, and incorporate new opportunities, that you are fully entrenched in the process of planning. You’ll find as you go along that each year your plan will be more useful as a tool to assist with making business decisions based on information and facts. Ultimately the information one gleans month after month, year after year is what is powerful, the information provides us the power to make informed choices for our department, our business, and ourselves.

What else you need to know about planning

Involve others in the planning process. A plan is that much stronger when you have multiple viewpoints and input. Also, share the plan. Employees and staff will buy-in to the actions when they understand the goals and the plan.
Do what you’re passionate about. If you create a plan around what you love and love doing, the passion will come through in both the plan and the implementation.
Don’t make planning a harsh ‘should’ in your life. See it as an opportunity to create what you want for your life, professional and personal.
Be kind to yourself. This isn’t about pointing to the cracks in your company; it’s about understanding your capabilities and building a plan that plays to those capabilities. And it’s about finding work around for those areas of cracks.
At the end of the day, you get so much more than just The Plan. You have a process for your business, a litmus test for all your actions, and a road map to your goals, whether those goals are to reach a certain revenue point, sell the company, turn over management, or whatever designs for your business you might have.

I am a personal trainer who works with both women and men to get them on-track to better health. I know what it takes to stay fit, and I know what it takes to lose weight. Many of my clients come to me with their ideas about the latest fad diet, and personally I am against most of them. There are diets that work, but choosing the wrong diet plan can actually work against you.

As a personal trainer I am constantly inundated with questions about dieting and losing weight. When you begin to look at these topics,Guest Posting and specifically at dieting, one thing quickly comes to light. There are so many diet plans out there that wading through them all (and choosing one that works) can be extremely difficult. With that, let’s first cover what a good diet plan is and what it is not.

First, a diet plan alone is NOT the only thing you need to stay in good health. It may be able to help you take some weight off, but you should add in a daily exercise plan to be sure you keep that weight off.

Second, NOT everyone needs a diet plan. For those who just need to shed a pound or two, exercise is the better way to take it off.

Third, a good diet plan IS an excellent way to lose weight. In fact, if you choose the right diet plan you may be able to finally get the figure that you want.. The best diet plans will help you to lose weight and stay healthy at the same time. The better plans will also teach you how to keep that weight off and not just lose a few pounds in the short term.

Fourth, if you don’t choose the right diet it could seriously affect your health. Too many of the latest fad diets are actually dangerous, and some of them are so dangerous that they may land you in a hospital. A good diet plan should never negatively affect your health.

To help you out, I along with some people who wanted to lose some weight (my clients), took the time to evaluate the top diet plans on the market today. I based my evaluations on the following criteria.

Weight Loss – Obviously the main goal of any diet plan is to lose weight.

Health Factor / Safety – Did the diet plan allow you to stay healthy while you worked to lose weight. Really, some fad diets are downright dangerous so safety is a concern when choosing a plan.

Ease of Use (Simplicity) – Was it easy to learn how to cook foods for the diet plan? A good diet plan shouldn’t require you to become a chef.

Long Term Weight Loss – Did the program teach you how to keep the weight off in the longer term.

Value for your Money – Programs that teach you how to lose weight cost money. Did the plan give enough content for the cost of the package itself?

Motivation Factor – A good program should motivate you to use it, and not just teach you how to cook for your new diet.

Enjoyment Factor – Was the diet plan enjoyable? Most diets fail because everything they suggest for you to eat tastes like cardboard. Higher ratings were given to diet plans that suggested food that is both tasty and healthy.

Overall Rating – Based on all of the above, how well did the program rate?

To evaluate each diet plan we tested them over a six month period of time. Before anyone used them, I first evaluated the program for safety, and then with the programs deemed safe by me I had five of my clients use each diet plan. To ensure that the evaluations were fair 3 of those who tested each program had more than 100 pounds to lose and 2 had 50 pounds or less to take off. Each month our test subjects were weighed, and they shared their thoughts about their progress (and the diet plan) thus far.

Below you will find our ratings for the top five weight-loss programs on the market today. These five make up those that were safe, helped my clients to lose weight, and taught them to keep it off. The clear winner from the evaluations was Fat Loss 4 Idiots, but all of the diet plans in our top five helped those who used them to lose weight.

If you need any help choosing the diet plan that’s right for you, please don’t hesitate to email me (info@reviewsaboutcentral.com). I have no problem working with those who are trying to better their own health. Also, once you have started your diet plan, please do contact me and let me know. Let me know how your diet is going, and how you feel as you take the trip to becoming a slimmer you!

Revisiting the Sales and Marketing Conversation

Back in October 2015 we shared an article called “5 Ways Marketing Departments Help Salespeople Catch Butterflies.” Recently a tenfold article was shared with us, titled “What is the Meaning of Sales & Marketing and Their Advantages?” and, I have to say, it does a pretty awesome job of breaking down the differences, responsibilities, and links between sales and marketing roles. Why revisit this now? Because it has never been more apparent that the relationship between sales and marketing is still just as misunderstood as ever, especially with advances in marketing technology.

Setting the Record Straight

Many in the business world, especially those who rely on sales and marketing for success, don’t actually have a concrete grasp on exactly what sales and marketing are. Yes, the two are linked, but they are not one and the same. Sales departments rely on marketing; marketing departments and strategies exist to feed sales (notice I didn’t say “make” sales). You wouldn’t engage in marketing if you had nothing to sell, and your sales strategy would be much less informed and successful if not for your marketing efforts. Yes, many old-school salespeople (or go-getter small business entrepreneurs) are quite capable of drumming up business on their own, and may even have some tried-and-true marketing tactics up their sleeve – but few have the time, skill, or technological resources to effectively capitalize on the true potential of their market.

A common mistake made by older, more established businesses is to assume that salespeople are skilled at marketing and that marketing people are skilled at making sales. In some cases this may be true, but certainly not across the board. While trying to conserve capital, many of these companies will attempt to combine their sales and marketing departments, essentially tasking their employees with two job descriptions, and that’s usually a bad move. It’s no accident that more recently established companies, tech giants, and organizations that employ a large number of millennials are killing it with their marketing efforts.

Breaking It Down

As the tenfold article explains, some of the key responsibilities of a sales team include:

Follow Up
Relationship Building
Closing
Retention
The mark of a great salesperson is the ability to cultivate a personal relationship. Many consumers who have stayed loyal to the same brand, dealership, or salon for years will say that they appreciate the personal attention they receive there. It is not a marketing employee’s responsibility to follow up with a salesperson’s existing customer once the lead has been handed off, nor is it their responsibility to convert a lead to a sale, “close the deal,” or make sure the client remains a client for many years. Short of having an outstanding relationship with a skilled salesperson, product quality and excellent overall experience are the main things that will bolster client retention.
On the marketing side, primary efforts are:

Awareness
Engagement
Conversion (from anonymous to known)
Retention
It is not a salesperson’s job to generate awareness or buzz about their brand, product or service. If they are expected to use their energy to make sales by nurturing leads and relationships, then how can they also be expected to have the time to do the leg-work up front that brings those leads to the table in the first place?
The marketing department creates awareness, builds engagement by creating information that will invite audience members to take action, and targets and tracks engagement by motivating audience members to provide contact information or initiate a free trial or consultation (converting them from a cold prospect to a known lead or potential buyer). It is important to note here that the retention function of a marketing department doesn’t really overlap the retention efforts of a sales team.

On the sales side, client retention refers more to the salesperson’s efforts to use the client relationship to continually check in with the client, attempt to engage them in further discussions about additional products or services they may be interested in, and seek referrals to the client’s friends and family members. On the marketing side, however, retention refers to maintaining a higher level of consistent engagement (through targeted marketing based on buying preferences, interests and history) so that the customer relationship doesn’t end at the initial purchase. Those email newsletters you receive after becoming a customer somewhere are not random – they have a purpose and are often tailored to things you’ve viewed or expressed interest in. A sales team simply doesn’t have the insights, time, or often the resources to execute these types of strategic campaigns.

The Fine-Tuned Coexistence Of It All

The ideal sales and marketing relationship is a symbiotic one. Marketers and salespeople work together to determine what consumers need and how to deliver it. Sales and marketing should motivate, inspire and feed one other. They should collaborate and coexist. In the hierarchy of the business food chain, sales and marketing should not be seen as rivals or equals, but counterparts. One truly cannot exist without the other, but their skill sets are not the same – especially today, where advances in technology require the modern marketer to have a very specific, honed, and competitive set of skills that most sales people simply do not need to have.

For this reason many marketers are introverted, analytical, and deep-thinking individuals. Whether they’re crunching numbers and analyzing data, compiling reports on trends and conversion rates, or writing awesome ads and creating beautiful websites and collateral material, they are required to intensely focus on what works, what doesn’t, and adjust their creative efforts accordingly. Usually a marketing department will have creatives, analysts, and more tech-oriented people (who dive into the numbers and algorithms behind advanced marketing tools).

In contrast though, many salespeople are extroverts – they light up a room, they have excellent “people skills,” can easily relate to others, and have the ability to pick up on social cues that might actually help them close a sale. Oftentimes salespeople have a broader focus, preferring to spend their days with appointments and meetings – activities that build relationships – rather than sitting behind a desk doing what a marketing department does best. For this reason, many salespeople have administrative assistants to help them with follow-up, paperwork, appointment setting, phone calls, proposals, and calendar management. This type of functional assistant role is less widespread in the marketing realm.

With the emergence of the Internet and social media platforms with the audience of thousands and thousands of people, the concept of crowd marketing is seemingly a better marketing solution for a lot of companies.

What is Crowd Marketing?

A popular marketing technique in which a business connects to an influencer, who is in direct contact with the target market of the product that the business is marketing. The proliferation of social media networks including the Facebook, YouTube, Twitter, Google+ and many other, crowd marketing has gained increased popularity among marketers as being a cheap, effective and the easiest way to reach target consumer. Unlike many other marketing strategies, the target market reach of can be monitored in terms of measurable indicators such as likes, shares, reviews, retweets, feedbacks etc. In essence, crowd marketing techniques are focused on increasing website traffic, lifting search engine rank and strengthening the brand position. The main difference between techniques like Social Media Marketing (SMM), Search Engine Optimization (SEO) and the crowded marketing technique is that the later technique directly approaches to target consumers rather than focusing on the general public. One of the good examples of crowd marketing may be the celebrity endorsement technique. In this technique, a business identifies celebrities that already have a large fan base among the target market niche of the business; the business pays the celebrity to endorse its product among its target consumers. It is an effective way because people tend to be influenced by celebrities, their lifestyles and what they recommend. Such marketing technique is also used to approach the target market directly as long as the influencing celebrity personality, as well as his fan base among the target market population, are properly selected.

Crowd Marketing Techniques

The most popular techniques most recently rely on the social media platform and utilize the power of content marketing to enhance target market reach. Since social media has become an integral part of people’s lives, one of the most effective platforms is Facebook, which has over 1,500 million active users. Targeting Facebook as a platform to reach the target market has been popular these days. The technique is straightforward -leveraging content marketing method to attract the target market population among Facebook users. In this method, the business creates a compelling content, mostly product or brand-related videos, and finds an effective way to publish it over the Facebook that will ensure most return on investment. Usually, celebrity pages, celebrity accounts where many people keep their attention and the paid advertisement that is boosted by the Facebook to help reach increased customer base are utilized as crowd marketing technique over the Facebook. The number of likes, shares, and comments can be used as a measure of the success of the campaign. The most effective way to reach target market is to utilize the key influence of the business niche. Identifying target consumers, their behaviors and whom or what they follow can make the difference. If the key influencer of the target audience can be identified and can be used to endorse the product or brand, the success of convincing the audience about the reliability and superiority of the business goes higher.

The Power of Social Media

Another effective technique that warrants success is to use tools that help the business with key insights of the marketing as related to social and content marketing wings of crowd marketing. For example, few web applications help the business identify the target audience of a product, their key influencer, their position and location within web domain and provides with the best crowd marketing strategy starting from content recommendation to target markets locating. These tools make implementation of your marketing strategies easier and more effective.

The Lego Group, children’s toy builder company, has been leveraging the concept of crowd marketing since the 90′s; it has used the Internet effectively to transform website traffic into effective customers and revenues. The key idea to engage target customers from around the world is novel and simple – it asks toy builders and idea-makers to share their ideas about new toys. These ideas are published on the website and are open to million enthusiastic audiences. Any builder can upload his unique design built out of the combination of thousands of different block pieces. The models are placed to audiences for marking and the models that get highest marks are chosen for the award. Moreover, the company uses fans’ ideas and models to build its toys from. Recently, it has created builds from the theme of the movie “Star Wars” and “Lord of the Rings”, which are the most popular builds from the company for years. The company has been adopting social media-based marketing campaign to increase its audience reach and enhance revenues. Last year, the company has earned about $4 trillion in revenue, most of which can be attributed to the crowd marketing strategy. Crowd marketing has also enabled it to become a global brand. The success of the company may be set as an example for all businesses who wish to adopt crowd marketing strategies.

Launching your product? Want to know what the market is all about now? What does the data say about the current market status? Is it a good time for your product to be launched? Will the audiences perceive your product? How different it is from other products? These questions might arise in your mind always. For that there is a solution which is called Market Research.
What is MarketResearch?
It is the process of assessing the market for the launch of new products with conducting a thorough research directly with the consumer. This lets the company to identify its target market and gather statistics and data from the opinions gathered from consumers regarding the product. Market Research are mostly done by the companies itself or through third parties who are experienced in the market research field. A lot of marketing strategies can be used for market research such as surveys, product testing and directly approaching the consumer groups for their opinions regarding the product.
Now the question is What is the need for MarketResearch?
The purpose of doing market research is to assess the market related to the product or service to gather results how the consumers will react to the product. The companies may try to find out what the consumer likes and what not and where does their product stand between these and how to make it better so that the consumer perceives it. They can remodel the product according to that and bring about changes to the actual product so that it fares successfully in the market after its launch.
How is market research done?
MarketResearch requires a lot of strategies and plans to be implemented to bring out fair amount of results for the company. The companies develops variety of steps with proper planning. It gathers information regarding the market and the company must analyze the data that has been collected to look after the relevant data that can be used later on to bring modifications to the product.
What is the use of Market Research results?
The company which is planning to launch its new product must conduct the market research to find out consumers views and also data regarding the product. These data helps the companies bring changes to the new products. If the company thinks that any alterations is required to bring to the product which may result in bringing success to the product right before or after the launch. To catch the consumers eyes the companies use this data and statistics to make sure the product is worth showing interest for and the consumers will be in benefit.

What is the Role of GigIndia in MarketResearch?
GigIndia is the ultimate place for finding people for conducting market research because GigIndia specializes in marketing strategies which is helpful for businesses to become successful and get best results in returns as GigIndia has a huge student workforce who can perform the tasks given to them. Apart from that GigIndia plans everything from how to conduct the surveys, provide test samples to the consumers and also gather their thoughts over certain products and they compile all the information regarding the market research programme and sends them to the company to make sure they find it useful in bringing out any changes by the help of these results.
Nowadays market research is one of the most important tools for every business because it ensures you about the market scenario going around nowadays in the market and having consumers thoughts over a product gives you the proper results as what is the good factor and what is the bad factor about the product. So it is always recommended to conduct a market research always before launching a product in the market and for that GigIndia is the best place to work with.

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